The main goal of user experience (UX) is creating and improving people's experiences in their everyday life and work. Specifically, UX efforts often focus on improving digital products and services, though the philosophy can apply to physical products and experiences as well.

This article lists NN/g’s?most helpful content for learning the basics of UX.

Introduction to UX

This section explains key definitions and concepts of user experience (UX). If you are new to UX you should start here.

Number

Link

Format

Description

1

The Definition of User Experience (UX)

Article

A distinction between UX and usability

2

UX vs. UI

Video

Difference between UX and UI

3

Don Norman on the term "UX"

Video

What UX actually means

4

The Design of Everyday Things

Video

An explanation of the cognitive aspects of design

5

Principles of Human-Centered Design (Don Norman)

Video

Importance of people in the design process

6

The Immutable Rules of UX

Video

Foundational principles of user experience

7

Usability 101: Introduction to Usability

Article

A summary of key usability concepts

8

Design Thinking 101

Article

Definition and common components of design thinking

9

Design Thinking 101

Video

10

Jakob's Law of Internet User Experience

Video

How users spend their time online

11

Mental Models

Article

What users believe?about the system at hand

12

Interaction Cost

Article

An overview of users’ efforts to reach their goals

13

Why Interaction Cost Matters to UX

Video

14

Dualities of User Experience

Video

How to choose amongst contradictory design solutions

The following study guide offers an in-depth collection for introducing you to UX:

The UX Philosophy

The field of UX sees the world through a user-focused lens. This section contains short videos of NN/g’s UX slogans that explain the key components of this user-centered philosophy.

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Link

Format

Description

1

You ≠ User (UX Slogan #1)

Video

Why you should design for your users, not yourself

2

Keep It Simple (UX Slogan #2)

Video

Why simple designs are better designs

3

You Can't Impose Joy (UX Slogan #3)

Video

Why you shouldn’t aim to entertain your users

4

Communication Not Decoration (UX Slogan #4)

Video

How decoration can be detrimental to your design

5

Brevity = Brilliance (UX Slogan #5)

Video

How to communicate online

6

"Why" Beats "What" in UX (UX Slogan #6)

Video

A comparison of the importance of asking “Why” and “What”

7

UX Is People (UX Slogan #7)

Video

Why UX is not about technologies but all about people

8

Make It Easy (UX Slogan #8)

Video

Why easy designs are important but hard to create

9

Less Is More (UX Slogan #9)

Video

How to design simple interactions for key user tasks

10

Users Are Not Lazy (UX Slogan #10)

Video

Why your design should help users being efficient

11

If You're Not Checking, You're Guessing (UX Slogan #11)

Video

Importance of data in the design process

12

More Choices More Trouble (UX Slogan #12)

Video

Why more features and choices can create problems for users

13

Design for Them Not for You (UX Slogan #13)

Video

How to design for the way real customers behave

14

It Depends (UX Slogan #14)

Video

Why design decisions highly depend on the specific context

15

Show Me the Data (UX Slogan #15)

Video

How data helps with decision-making

16

UX Researchers, We Like to Watch (UX Slogan #16)

Video

Why you should watch your users’ behavior

17

This Is Too Easy to Understand (UX Slogan #17)

Video

An overview of why designs can’t be too easy

18

Stop Solutioneering (UX Slogan # 18)

Video

Why you should understand the problem before trying to solve it

UX Planning and Research

UX professionals should plan their steps and conduct user research before designing a product. This section gives you an overview of the most important research methods and steps to follow.

Number

Link

Format

Description

1

UX Without User Research Is Not UX

Article

Risks of leaving users out of product development

2

When to Use Which User-Experience Research Methods

Article

Guidance on choosing the best research method for every situation

3

When to Use Which UX Research Method

Video

4

UX Research Cheat Sheet

Article

An overview of the best methods to discover, explore, test, and listen

5

UX Research Cheat Sheet

Video

6

User Interviews: How, When, and Why to Conduct Them

Article

Why user interviews help create good designs

7

Personas Make Users Memorable for Product Team Members

Article

An overview of personas and the benefits of using them

8

Creating Personas Is Like Sorting Rocks

Video

9

UX Mapping Methods Compared: A Cheat Sheet

Article

An overview of 4 common mapping methods

10

The Difference Between Information Architecture (IA) and Navigation

Article

How information architecture and visible navigation are different

11

UX Prototypes: Low Fidelity vs. High Fidelity

Article

Different levels of prototype and wireframe fidelity for user research

12

Prototypes vs Wireframes in UX Projects

Video

13

User Testing: Why & How

Video

Why conducting usability tests is important and how these tests are performed

14

Usability Testing 101

Article

An introduction to the concept of qualitative usability testing

15

Usability Testing 101

Video

16

Why You Only Need to Test with 5 Users

Article

An explanation of why 5 users are enough for qualitative user testing

17

Thematic Analysis of Qualitative User Research Data

Video

Identifying the main findings in research data

18

Quantitative User-Research Methodologies: An Overview

Article

Tools and methods to gather quantitative data

The following study guides offer more in-depth collections for UX planning and research:

Other free materials:

User-Interface (UI) Design

No matter what product you design, users have to interact with it. This section helps you learn about?best practices that you can apply to any design situation, including web, mobile, complex and simple apps, and consumer products.

Number

Link

Format

Description

1

5 Principles of Visual Design in UX

Article

Design principles to create well-rounded and thoughtful visuals

2

Design Principles 101

Video

3

10 Usability Heuristics for User Interface Design

Article

10 broad rules every design should follow

4

Heuristic Evaluation of User Interfaces

Video

5

Visual Hierarchy in UX: Definition

Article

How visual hierarchy guides users through a design

6

Visual Hierarchy

Video

7

Findability vs. Discoverability

Video

How users locate features or content within a design

8

Design Systems 101

Article

Definition and common components of design systems

9

Design Systems and Their Benefits

Video

10

Accessibility Is Not Enough

Article

How to design truly accessible products

11

Top 10 Enduring Web-Design Mistakes

Article

How to avoid the most damaging web-design mistakes

The following study guides offer more in-depth collections for user interface design:

UX Careers

This section provides you with articles and videos on how to start and grow your UX career.

Number

Link

Format

Description

1

What a UX Career Looks Like Today

Article

How to start and grow a UX career

2

How to Start a New Career in UX (Jakob Nielsen)

Video

Multiple options of how to start your UX career

3

Effective Resumes for UX Students and Graduates

Article

Advice for writing a UX resume

4

Effective Resumes for UX Career Changers

Article

5

Portfolios for UX Researchers: Top 10 Recommendations

Article

Do and don’ts of UX portfolios

6

UX Portfolios: Preparing for Interviews

Video

The following study guide offers an in-depth collection for starting your UX career:

Other free materials:

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Additional Paid Resources

Full-day courses:

Introduction to UX

UX Planning and Research

User Interface (UI) Design

UX Careers

Books: